Fourth we create a PPC (Pay Per Click) Camapign for your listing. What this means is that I and my team sit in a board room and answer one question. “What search phrases would a customer use in Google, Yahoo or MSN that would eventually lead them to your listing?” Then we buy those phrases. What that means is we pay to have that consumer directed to your listing when they search those phrases. For example….If you own a horse hobby ranch in Vernon BC we would buy phrases like “Okanagan Hobby ranch” or “Vernon Hobby ranch for sale” or “North Okanagan horse ranch”. Sometimes we will buy up to 30 phrases for each listing. These phrases would eventually direct the customer to your listing.
Fifth, I have spent the last 21 years creating a database. It is now over 40,000 people. We will begin sending your listing to all the people in that database even people that would not normally be interested in your type of property….because you never know who they might know that would be interested in your property. Below is a list of all the people in our databases.
•          All Canadian oil workers
•          All Century 21 sales associates across Canada
•          All Remax sales associates across Canada
•          All Royal Lepage sales associates across Canada
•          Accountants
•          Doctors
•          Lawyers
•          Dentists
•          Architects
•          Home inspectors
•          Builders and developers Across North America
•          Lakefront buyers
•          Multifamily Buyers
•          Commercial Buyers
•          Industrial Buyers
•          Development Buyers
•          Vernon Businesses
•          Kelowna Businesses
•          All Shuswap Realtors
•          All Okanagan Realtors
•          5500 personal real estate contacts

This type of aggressive marketing gives us a huge advantage over our competitors. My background before real estate was in building and development therefore my team specializes in development properties and commercial investment properties. We sell more of that property than anyone else because that is all we do. Our success has come from being committed to go where the consumer is looking for real estate and then do that better than any of our competitors.

Bill Hubbard

Broker/owner of Century 21 Executives Realty Ltd.

bill.hubbard@century21.ca

250-550-4221

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Someone asked me an interesting question once, “Don’t you think that people read the Real Estate marketing magazines at all”. The answer to that is of course they do. It’s a small percentage but some still do read them when waiting for their doctor or in an air port or something. However, the important point is that almost all of the people reading those magazines are also doing their research on the net, but hardly any of the people doing their research on the net are also reading those magazines. Therefore, if you are going to dominate one medium it might as well be the effective one.
Our internet strategy is 3 fold. First we have the second highest traffic of any website in Canada - second only to www.realtor.ca, the collective web site for the Canadian Real Estate Association. Our site gets Millions of visits per year and is growing every month by leaps and bounds. It has more traffic than any other real estate web site (except Realtor.ca).
Second we syndicate your listing to over 6000 Real estate sites from all over the world. The goal is to blanket the internet with information about your property so we have the maximum exposure for our listings.
Third we put your listing on the following sites and blog-lines:
•          Craig’s List – 41.4 Million unique visitors in January
•          Kijiji – 23.2 Million unique visitors in January
•          MySpace - 114 Million unique visitors in January
•          Facebook - 52.2 Million unique visitors in January
•          Bebo - 18.2 million unique visitors in January
•          Tagged - 13.2 Million unique visitors in January
•          Twitter – 27 Million unique visitors in January
•          Backpage – 2.6 Million unique visitors in January
Ø  All have increases ranging from 200% to 1100% from the previous year
As you can see from the stats the traffic to these sites is astounding.

Next week I’ll tell you how we instantly get our listings to thousands of qualified buyers/investors.

Bill HubbardBroker/owner of Century 21 Executives Realty Ltd.bill.hubbard@century21.ca

250-550-4221

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What do we do?

Our marketing is the most advanced in the Okanagan Valley.

That is one bold statement don’t you think? It has to be true because it is the most advanced there is. The odd realtor may be duplicating what we do but there is no one surpassing it. We have learned that the only type of old fashioned traditional marketing that still works is the sign. That is why when you see a Bill Hubbard Listing in the Okanagan Valley the sign is big and bright and bold. Many times people want us to put fancy pictures on the signs and it is just a waste of attention time. What I mean by that is we only have a maximum of 2 seconds of the viewer’s time when they are looking at a sign. If there is a picture that is all they see. The message must be clear and to the point.

Other than the sign what we do is internet based. Why, because that is where the consumer is going. …almost all of them.

“Use of the Internet to search for a property to buy has risen dramatically over time, increasing from only 2 percent of buyers in 1995, 77 percent in 2005 and 87% in 2007.” - NAR (National Association of Realtors). This number is expected to be well over 90% by the end of 2009.

Next week I’ll post part 2 of 3 and tell you where we’ve found millions of unique visitors each month to share your property with.

Bill Hubbard

250-550-4221

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