What do we do?

Our marketing is the most advanced in the Okanagan Valley.

That is one bold statement don’t you think? It has to be true because it is the most advanced there is. The odd realtor may be duplicating what we do but there is no one surpassing it. We have learned that the only type of old fashioned traditional marketing that still works is the sign. That is why when you see a Bill Hubbard Listing in the Okanagan Valley the sign is big and bright and bold. Many times people want us to put fancy pictures on the signs and it is just a waste of attention time. What I mean by that is we only have a maximum of 2 seconds of the viewer’s time when they are looking at a sign. If there is a picture that is all they see. The message must be clear and to the point.

Other than the sign what we do is internet based. Why, because that is where the consumer is going. …almost all of them.

“Use of the Internet to search for a property to buy has risen dramatically over time, increasing from only 2 percent of buyers in 1995, 77 percent in 2005 and 87% in 2007.” - NAR (National Association of Realtors). This number is expected to be well over 90% by the end of 2009.

Next week I’ll post part 2 of 3 and tell you where we’ve found millions of unique visitors each month to share your property with.

Bill Hubbard

250-550-4221