Someone asked me an interesting question once, “Don’t you think that people read the Real Estate marketing magazines at all”. The answer to that is of course they do. It’s a small percentage but some still do read them when waiting for their doctor or in an air port or something. However, the important point is that almost all of the people reading those magazines are also doing their research on the net, but hardly any of the people doing their research on the net are also reading those magazines. Therefore, if you are going to dominate one medium it might as well be the effective one.
Our internet strategy is 3 fold. First we have the second highest traffic of any website in Canada - second only to www.realtor.ca, the collective web site for the Canadian Real Estate Association. Our site gets Millions of visits per year and is growing every month by leaps and bounds. It has more traffic than any other real estate web site (except Realtor.ca).
Second we syndicate your listing to over 6000 Real estate sites from all over the world. The goal is to blanket the internet with information about your property so we have the maximum exposure for our listings.
Third we put your listing on the following sites and blog-lines:
•          Craig’s List – 41.4 Million unique visitors in January
•          Kijiji – 23.2 Million unique visitors in January
•          MySpace - 114 Million unique visitors in January
•          Facebook - 52.2 Million unique visitors in January
•          Bebo - 18.2 million unique visitors in January
•          Tagged - 13.2 Million unique visitors in January
•          Twitter – 27 Million unique visitors in January
•          Backpage – 2.6 Million unique visitors in January
Ø  All have increases ranging from 200% to 1100% from the previous year
As you can see from the stats the traffic to these sites is astounding.

Next week I’ll tell you how we instantly get our listings to thousands of qualified buyers/investors.

Bill HubbardBroker/owner of Century 21 Executives Realty Ltd.bill.hubbard@century21.ca

250-550-4221