Fourth we create a PPC (Pay Per Click) Camapign for your listing. What this means is that I and my team sit in a board room and answer one question. “What search phrases would a customer use in Google, Yahoo or MSN that would eventually lead them to your listing?” Then we buy those phrases. What that means is we pay to have that consumer directed to your listing when they search those phrases. For example….If you own a horse hobby ranch in Vernon BC we would buy phrases like “Okanagan Hobby ranch” or “Vernon Hobby ranch for sale” or “North Okanagan horse ranch”. Sometimes we will buy up to 30 phrases for each listing. These phrases would eventually direct the customer to your listing.
Fifth, I have spent the last 21 years creating a database. It is now over 40,000 people. We will begin sending your listing to all the people in that database even people that would not normally be interested in your type of property….because you never know who they might know that would be interested in your property. Below is a list of all the people in our databases.
•          All Canadian oil workers
•          All Century 21 sales associates across Canada
•          All Remax sales associates across Canada
•          All Royal Lepage sales associates across Canada
•          Accountants
•          Doctors
•          Lawyers
•          Dentists
•          Architects
•          Home inspectors
•          Builders and developers Across North America
•          Lakefront buyers
•          Multifamily Buyers
•          Commercial Buyers
•          Industrial Buyers
•          Development Buyers
•          Vernon Businesses
•          Kelowna Businesses
•          All Shuswap Realtors
•          All Okanagan Realtors
•          5500 personal real estate contacts

This type of aggressive marketing gives us a huge advantage over our competitors. My background before real estate was in building and development therefore my team specializes in development properties and commercial investment properties. We sell more of that property than anyone else because that is all we do. Our success has come from being committed to go where the consumer is looking for real estate and then do that better than any of our competitors.

Bill Hubbard

Broker/owner of Century 21 Executives Realty Ltd.

bill.hubbard@century21.ca

250-550-4221